Starting today, all Airtel prepaid mobile customers in India will be moved to per second billing plan.
As part of the company’s new ‘Pay For What You Use’ initiative, the company will ensure customers pay only for the time they use the Airtel network.
Even as a large majority of Airtel prepaid mobile customers were already on the per second billing plan, with the new initiative, all of the prepaid customers will be moved to the new plan.
The standard base rate plans will be shifted to a pulse rate of per second but users will also have the option to choose additional tariff discount packs of their choice for discounted per second or per minute benefits.
Announcing the initiative, Ajai Puri, Director – Market Operations, Bharti Airtel (India & South Asia) said, “Our customers are the reason for us to be in business, we therefore constantly introduce innovative initiatives with a commitment to deliver a world class experience to them. While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust & wide network presence, as yet another token measure of our commitment we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use”.