Apple announces a product that Steve Jobs famously hated

Apple has unveiled a product that Steve Jobs hated. That’s right – it’s building a stylus.

The late Apple co-founder’s disgust for styluses was notorious. He once told his biographer Walter Isaacson that “as soon as you have a stylus, you’re dead.”

But times have changed! On Wednesday, Apple announced that is launching a new stylus to go with its iPad Pro.

It’s called Apple Pencil. It can detect the pressure with which a user presses on the screen, and charges by plugging into the iPad Pro via Lightning.

apple pencil

It has been clear that this has been coming for a while. The Cupertino company has been granted a number of patents for stylus devices over the last few years. And Ming-Chi Kuo, an analyst with strong sources in Apple’s supply chain, previously said the company would launch one this year.

A former Apple engineer also told that the company has been testing multiple stylus prototypes as early as four years ago.

Tim Cook, who took over as CEO once Steve Jobs died, has never been afraid to go against what his predecessor said. Steve Jobs also resisted the idea of a larger-screened iPhone, saying “no one” would want one. But Cook released the super-size iPhone 6 and 6 Plus in the Fall of 2014, and it propelled the Cupertino company to have the most profitable quarter of any company ever.

The Apple Pencil Is The iPad Pro’s Secret Weapon   TechCrunch_20150914163123

When Steve Jobs first introduced the iPhone, he said that nobody wants a stylus, and that the best pointing device is our finger. And yet, a stylus is a much more precise input device that makes a lot of sense when it comes to graphic design, photo editing and many other content creation use cases.

“Who wants a stylus?!” Steve Jobs joked at a conference in 2007. “You have to get ’em, put ’em away, you lose ’em, yuck. Nobody wants a stylus.” Apple is now betting otherwise.

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