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Apple Shuts Down Online Store in Advance of iPhone Launch Event

Apple’s online store is closed for business right now. But don’t worry, it’s not a glitch. That’s Apple’s standard process as it gets ready to unveil new products. Apple shut down its online store early Wednesday morning in advance of its latest press event scheduled for 10 a.m. PT. Apple shuts down its store before each major event. As usual, a message on the company’s Apple Store page says: “We’ll be back. We’re busy updating the Apple Store for you and will be back soon.”2-3 You can still browse the overall website to check out Apple’s different products and services; you just can’t buy anything. The store usually returns to life soon after the event is over, displaying all the new products up for sale. Apple typically introduces its newest iPhones in September, followed by another event in October for the iPad. This year, though, it looks like Apple will use September to showcase both of its mobile devices. The company may have a full agenda in store this time. Apple is expected to announce its next-generation iPhones — likely dubbed the iPhone 6S and iPhone 6S Plus. It may also introduce a new iPad lineup, possibly an iPad Pro with a 12.9-inch screen and an iPad Mini 4. A major upgrade to Apple TV may be on tap. And the company will officially launch its new iOS 9 and Mac OS X El Capitan software.2-1This is an off-year for the iPhone, which means the new edition will likely sport one or two major new features but mostly upgrades to its processor, camera and a few other parts. The star feature for the new iPhones is expected to be the Force Touch technology used in the Apple Watch, a pressure-sensitive display that responds based on how much pressure you apply with your finger. A new color iPhone may be up Apple’s sleeve as well. Some rumors claim Apple has tweaked the device’s display and components and slightly changed the design to fit in a bigger battery.

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