One hundred Best Buy stores will stock the Apple Watch at first. By the time holiday season rolls around, another 200 stores will carry it. Nationwide, Best Buy has more than 1,400 stores and locations. Although only a small percentage of the stores will offer the Apple Watch, the watch will also be available at retailer’s website.
“The Apple Watch is a big addition to our stores and website, and we know our customers want it,” Jason Bonfig, senior category officer at Best Buy, said in a statement on Sunday. So far, the Watch showed little promise since its release. Demand was reported to be low. But Apple (AAPL, Tech30) said that watch sales exceeded its expectations in the third quarter.
Although Apple’s third quarter earnings did not break down watch sales, looking at the ‘other’ category figures, the device raked in almost $1 billion in sales last quarter. CEO Tim Cook attributed much of the soaring demand to the last two weeks of June, when the Apple Watch debuted sales in the Apple stores too. Until then, the tech giant allowed consumers to try the watch in-store but the purchase could be made through Apple’s website only.