Butterfleye is a hardware startup aiming to build a connected home security camera that avoids coming across as creepily prying. In our over-surveilled digital times, putting an Internet-connected eye in your home could mean opening a peephole to unknown third parties. Or create a temptation for domestic spying. Which is not the definition of relationship trust, folks. Ergo security and privacy are key considerations for any startups working in such a sensitive area.
Butterfleye is tackling the privacy challenges inherent in offering to sell people a remotely controlled wireless lens by putting a processing layer on the device which it says can run analytics to intelligently detect who or what is in the frame before recording and uploading any footage. So, for instance, it could decide not to record the person who’s just walked into the room if that person actually lives in the house, for instance. Or the family pet is just being its usual, boisterous self-rolling around on the living room carpet. It’s one way the team is aiming to set its connected hardware apart from existing rivals in the space — such as (the now Google-owned) Dropcam/Nest Cam.
“There is image algorithm analytics. There is audio analytics. The microphone can recognize certain sounds. For example, dogs barking, kids crying. And we’re working on a glass breaking algorithm,” says Butterfleye founder and CEO Ben Nader, explaining the startup’s patent-pending ‘Activity Based Recording’ tech. “Then on the video side we have a technology like face detect, we have a technology like pets and human detect. And learning algorithms to learn ‘oh this home has a pet. And it’s normal for a pet to move around the house and not have any alerts’.”