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Changing Facebook DP Into Digital India Tricolour Doesn’t Automatically Pledge Your Support For

Indian social media has been fire since Monday morning, after Facebook CEO Mark Zuckerberg changed his DP to add the Indian tricolour tint, much like the gay pride tint that went viral when the US legalized gay marriage. He did so in support of Prime Minister Narendra Modi’s Digital India campaign. Modi had visited Facebook headquarters on Sunday, unleashing in characteristic style, photo ops and quotable quotes. After Zuckerberg changed his profile picture, many people in India started changing their display picture enthusiastically. Even before the phenomena could properly go viral, someone noticed that when you change your display picture, the HTML code underneath has a bit that contains the word All hell broke loose immediately. It came to be posted on Reddit that this means changing your DP to support Digital India will automatically pledge your support for, a controversial Facebook initiative whose stated aim is to provide basic internet services free of cost to those who can’t afford the full version of the internet. Critics say it is Facebook’s initiative to make the poorer parts of the world believe that the internet is basically Facebook and then benefit from the hegemony. This view spread through numerous media stories that did not even bother to check with anybody who understands code what the HTML bit really meant.It should really worry Facebook from a trust point of view that the idea that it was hoodwinking people into pledging support for spread like wild fire and nobody paused to question that a global behemoth might not do such a blatant sleight of hand especially when a head of government was involved. Besides, it was rather clear from the HTML code that the part that mentioned ‘Internetorg’ was little more than a descriptor for the image file.

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