E-commerce giant Flipkart has just launched Ping, a new feature in its mobile app that allows users to chat with their friends while shopping thus creating a more social shopping experience. Ping underlines the strong mobile-centric approach that Flipkart has taken in recent times. Ping chat is for now invite-only, but Flipkart’s Chief Product Officer Punit Soni, who joined the company this March from Google, said this was just to gauge initial response. We will decide invites based on areas and certain age groups.
Areas where thereâ€™s more density of Flipkart users, where we know that their friends are also likely to use the feature, will get the invites first. Also, we know that a certain age-group is more likely to take to this faster, so that too will be the criteria, â€œSoni added. Each user, who gets a Flipkart Ping invite, can invite 10 more friends to try it out.
Ping will let users share pictures of a product, links to a product page, and even the entire screen from within the Flipkart mobile app with their friends. On Ping, a user can start a group chat with a select group of friends and they can reply and add inputs on what the user should buy. Additionally, if a user sends a â€˜Pingâ€™ from the Flipkart app to a friend who does not have the app, that friend will get an SMS link to download it. Once they do so, it will open straight to the â€˜Pingâ€™ sent by their friend and not on the Flipkart app homepage as it usually happens when one downloads an app via a link.