India, the fastest growing mobile market in the world, is the focus of the latest Twin Prime GLAS Insights report. Our GLAS (Global Location-based Acceleration Strategies) reports analyse the millions of requests coming to Twin Prime and showcase interesting insights about network performance. Understanding which factors impact performance are key to dealing with mobile performance issues–our data exemplifies how variability determines mobile performance.
We analysed hundreds of millions of measurements related to network performance in India and found that LTE is off to a great start. Hyderabad, in particular, deserves its “Cyberabad” nickname! Recent reports forecast a significant growth in LTE devices in India, which is great news for customers looking to experience rich media such as videos. This is a great opportunity and a challenge for India’s booming mobile businesses–in sectors as diverse as m-Commerce, travel and dating–that must deal with incredible variability in how their end-users download content across different networks.
A new approach to mobile content delivery that deals with this variability head-on is a critical necessity in India, if such businesses are to realise their potential (for more on this subject, read the Frost & Sullivan white paper on A Billion Reasons for Inconsistent Mobile Performance And How To Solve For Them). Most people will say they perceive WiFi to be better–faster and more reliable–than cellular networks. Our first Insights blog showed that this is not the case with LTE in many cities globally. How about India? In India, LTE adoption is just beginning to ramp up–the share of LTE traffic among requests seen by Twin Prime in India is around 2%. But if early trends are an indicator, LTE performs better than WiFi in major metros. Hyderabad lives up to its reputation and beats other metros.