Instead of the touches and swipes that power most of our screen-based computing devices, many of the core Apple Watch capabilities — like checking the time — are powered by gestures. The use of gestures as a user interface may seem like a novelty to many, but, from the research we did over the last six months, it’s a game changer — a lot of the data and insights we gathered with the Wristly panel of more than 2,400 Apple Watch users corroborate it.
A majority of the panel members were checking their notifications via the watch regularly, which by definition means they’re not looking for that information on their phone: “I realized I have come to COMPLETELY rely on my watch for all my Notifs/Glances. I don’t even know anymore how I would get by with only my phone.” “With every text message, Facebook notification, email notification I get to decide whether it needs my attention without my phone.”
In fact, more than 90 percent of our panel said they use their iPhone less often now that they have Apple Watch: “EVERY time I don’t have to fish my phone out, I like my Apple Watch more.” Actual numbers back this up. Over the last month, Wristly collaborated with Kevin Holesh, the creator of the Moment app that tracks iPhone usage. More than 200 panelists installed the app and provided their tracking-log data. Wristly contrasted their relative usage to non-Apple Watch owners, as provided by Moment.