A company spends millions of dollars for a unique and competitive logo. We see famous logos almost every day but have you ever wondered what exactly do they mean or how the designer had thought about that logo? All these famous logos have hidden meanings behind it and they are quite interesting too. Here we have got some famous logos and their hidden meanings. Some of them are really impressive. Have a look:
The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology. Nice!
After seeing that arrow it’s not hard to figure out. The yellow line in the Amazon logo is much more than a simple take on an uplifting smiley face. If you look closely, you will note that the arrow starts at the letter “a” and ends with the letter “z”, saying that it has everything you need, a to z. Wow!
Bentley is a popular British automaker known for its luxury cars. The “Big B” logo with two flying wings signify the brands indirect.
The Barcelona logo has the St. George Cross in the upper left corner while the Catalan flag is placed beside it. The team colors, blue and red, are displayed in stripes at the bottom. These two colors are said to be inspired by the uniform of Merchant Taylors School team or possibly the Robespierres First Republic.
In the 60’s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they left the golden arches. According to BBC, he said customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether the meanings are true or not, their logo is one of the most recognizable in the world.
The use of red color in MasterCard logo explains passion, courage, and joy, whereas the yellow, color stands for optimism, richness, and prosperity.
BMW Logo evolved from the circular Rapp Motorenwerke logo, combined with the blue and white colors of the flag of Bavaria. However, some say that this logo portrays a propeller reminiscing the time when BMW manufactured the aircraft. Don’t stop driving safely!
The name originates from the Korean hanja word “Samsung” which means “Tristar”. The earlier versions of the Samsung logo featured three stars in different styles and colors. The basic oval shape which is rotated about ten degrees from the x-axis, producing a sense of dynamic tension. As a result, the outer shape can be easily noticed as a spotlight crystallizing the brand name.
The Pepsi Globe is the icon and logo for Pepsi, called as such because of the swirling “red, white, & blue” design in a sphere like a shape. It is considered one of the world’s most recognizable corporate trademarks. The Pepsi Globe originated in the 1940s as a logo and icon for Pepsi.
Founded in February 2005 in San Bruno, California by three former Paypal employees, it was acquired by Google Inc. for $1.65 billion in November 2006. The YouTube logo features the alternate Gothic font family.
The Mercedes-Benz logo is the most confident of all. The Tristar represents the company’s dominance in quality and style over all things land, sea, and air. Classy!
The Google logo has four primary colors in a row then it’s broken by a secondary color. This was entirely intentional. Google wanted to show that they don’t play by the rules and are also playful without making the symbol bulky. To do that, they just used simple letters and colors.
The Adidas logo looks like a mountain to represent the obstacles that people need to overcome. Originally the logo was just three stripes and didn’t stand for anything. So they kept the three stripes and just kept those lines to resemble a mountain.
Each hoop represents the 4 founding companies of the Auto Union Consortium way back in 1932: like DKW, Horch, Wanderer, and Audi.
NBC was once known as the Peacock Network when the bird was first used as its logo in 1956. The peacock has now evolved to this with its 6 colored tail and the meanings are News, Sports, Entertainment, Stations, Networks, and Productions.