Last month, Japanese auto manufacturer Lexus unveiled its newest product, and it’s not another luxury SUV. It’s a hoverboard. Nicknamed the “Slide,” this flying skateboard will be tested in public for the first time on Wednesday (Aug. 5), the company announced this week in a brief video posted on YouTube. The video shows the sleek board floating over what appears to be regular cement in a skateboard park, leading some hoverboard enthusiasts to speculate that, at long last, someone has produced a flying skateboard that you can actually ride in a halfpipe or down a sidewalk.
But, if you thought Lexus’ new toy would turn you into Marty McFly from “Back to the Future Part II” (the one with the epic hoverboard chase scene), think again. Lexus’ Slide can’t actually hover over regular cement.
Lexus launched a teaser video and it went viral within no time. A scant 37 seconds of hoverboard hype that almost prompts more skepticism than excitement. A bamboo and carbon fiber skateboard, emitting wisps of smoke, levitates an inch or two off of what appears to be a concrete surface. A foot approaches as if to mount and ride—and then nothing. We cut away.
That’s not a lot to put one’s faith in. We’re barely a year past the most recent convincing hoverboard hoax—a Funny or Die promotion, it turned out—and are halfway through the year in which BTTFII took place, a ripe time for attention-grabbing tie-ins.