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Microsoft Hopes to Rejig in India with 4G Phones

Microsoft is building a pipeline of fourth-generation smartphones to be launched in India around the year-end, and is banking on Windows 10-based devices to make a mark in the highly competitive mobile market where it is rapidly losing ground. By 2015-end, the company, which acquired Nokia’s handset division last year for $7.2 billion, will also start rolling out the latest Windows 10 operating system for its existing smartphones, which the company reckons would help it grow market share in India, Ajay Mehta, country manager, Microsoft Mobile Devices. 3-1 Microsoft currently has only one dual-band 4G smartphone, Lumia 638. It has enabled seven of its smartphones with 4G capability through a software upgrade, but these models support only one band of 4G – FDDLTE on 1800 Mhz. Airtel offers service on this band in some circles. The upcoming phones will support both existing 4G bands — TDD using 2300 Mhz and FDD — which will be used by Airtel and Reliance Jio Infocomm. Vodafone India and Idea Cellular are also expected to launch FDD-LTE 4G services over the next few months.3-3“We will soon roll out the LTE version of Lumia 640XL. All of our future 4G devices will support all types of 4G services in India,” Mehta said, adding that the company is preparing to bring the new devices to the market by Diwali. Chinese rivals such as Xiaomi and Lenovo have already cornered a major chunk of thefast growing 4G smartphone segment. The 4G handsets aside, Mehta said the biggest initiative for the company will be phones that run on its latest Windows 10 OS. The company also plans to roll out a slew of Microsoft services and applications.

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