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How Qualcomm is Trying Hard to Get Noticed

There is a decent chance Qualcomm is part of your life, even if you don’t know it. Its products are in many Android smartphones, connected cars, healthcare products, Wi-Fi routers and wearables. Yet even now, Qualcomm isn’t a household name. Qualcomm created a web series called Invent Off to combat this issue.

Here’s the premise: Two teams of four inventors/coders/artists are given a bunch of Qualcomm products including Arduino Yuns, Snapdragon processors, near-field communications (NFC) chips and smartphones, tablets and wearables that employ Qualcomm tech. With these components, the teams are tasked to “solve a problem.”

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