Facebook isn’t the only tech company that wants to deliver #content to its users instantly.
Google and Twitter are teaming up to create their own open-source version of Facebook’s Instant Articles, according to a Friday report by Re/Code. Google and Twitter will be developing this project open-source with the hopes that other tech companies will adopt their platform. It is said to launch this fall with a small handful of publishing partners lined up. The main differentiator between this project and Facebook’s is that Google and Twitter wouldn’t host content themselves; rather, clicking on a link would bring open up a cached “snapshot” of the webpage. For users, it should be functionally similar to Facebook Instant Articles, but publishers should be happy to host their own content. For users, it should be functionally similar to Facebook Instant Articles, but publishers should be happy to host their own content. For many web publishers, Facebook is often the greatest driver of traffic to a website, which is great, but publishers fear to become beholden to the whims of a third party.