Got an iPhone? Got a dollar? That’s all you need if you want to take one of Samsung’s newest smartphones for a thirty day, “no obligation” spin. (That’s assuming that you live in the U.S.) The Korean phone maker, which continues to see its growth slip as Android smartphones themselves suffer a global decline, is pinpointing customers of arch rival Apple with this very specific offer, as CNET first spotted. The trial even includes a free data plan, to get the most from a Galaxy device, which is not restricted to any single operator.
While Apple continues to go from strength to strength — its Q3 2015 net profit rose nearly 40 percent year-on-year to reach $10.7 billion — Samsung’s vital financial stats keep moving in the wrong direction. Samsung Mobile’s operating profit sunk 37.6 percent year-over-year to 2.76 trillion won, while its operating profit margin in the last quarter was 10.6 percent, a significant decrease from 15.5 percent in Q2 2014.
Samsung last week unveiled the Galaxy Note 5 and Galaxy S6 Edge+, its latest competitors to take on the iPhone 6 and iPhone 6+, but already critics are unsure whether the devices, and their lofty pricepoints, can put a dent in Apple’s brand and its flagship device, which have helped the U.S. firm gain marketshare in pretty much all major global markets. And, with the next iterations of the iPhone set to launch next month, the competitor is only set to get tougher.