It’s tempting to think of Samsung as only the world’s greatest follower. It’s the company that overhauled its tablets in a matter of weeks after seeing the iPad 2, and the one whose flagship smartphone, the Galaxy S, looks suspiciously more like the iPhone every year.
There’s always been one race Samsung has led, though: Really Big Phones. (Do not call them phablets do not call them phablets do not…) First the Galaxy Note lineup was mocked, then it was explosively popular, then it was relentlessly copied. Then they became the norm. Huge screens are no longer a calling card, so what does Samsung do now?
Today, it’s launching two new phones: The Galaxy Note 5 and the Galaxy S6 Edge+. (Seriously, that’s really the name. Galaxy S6 Edge+.) They’re both big, they’re both high-end, but each one has a single feature Samsung hopes will set it apart. The Note 5 has a pen, and the S6 Edge+ has a curved screen. These are the two features Samsung thinks it has nailed, that no one else can copy. They’re the only things that separate the two phones, and they’re the core features Samsung’s going to rely on going forward.