in , ,

Satya Nadella explains why Microsoft isn’t giving up on the hardware business

Microsoft announced a slew of new devices at the blockbuster press event on Tuesday, each aiming to deliver a unique user experience. There’s a laptop that turns into a tablet, a smartphone that can mimic a PC, and a wearable that lands somewhere between a fitness tracker and a smartwatch. And this, CEO Satya Nadella said, is why Microsoft is in the hardware business. The company still works with partners that deliver most of the computers and gadgets that run within the Windows ecosystem, but Microsoft itself is looking for chances to build the machines that deliver something new — aiming to perfect the Windows experience.3-2“The innovation you saw today drives home the point of why we build devices,” Nadella said in his prepared remarks at the event. “We build them to create and complete magical experiences. We think of ourselves in the experience business. We’re not just building hardware for hardware’s sake. To perfect the experience, we obsess about every choice that matters.” Spectators have second-guessed the company’s devices business over the years, as Microsoft has struggled to get its foot in the door with smartphones and other gadgets. But Nadella made it clear on Tuesday that the company has no intention of shying away from the device-manufacturing game.Satya Nadella 2012He once again shared his vision for the future of computing, talking about how it is going to be the “mobility of your experience, not the mobility of any single device” that matters most. Nadella said Microsoft plans to be the company that turns that vision into a reality, and it’s going to do it by building hardware and software together from the ground up to enable new use cases. Of course, that’s easier said than done. Mobile was a major focus of Thursday’s event, and it has been a tough category for Microsoft over the past several years. The company, known for dominating the PC operating system market, continues to look like a fish out of water on the smaller, portable screens that more and more are replacing traditional computers. The Windows Phone operating system, which was officially phased out by Windows 10 Mobile today, only claimed a 3 percent market share five years after it launched in 2010.

Share your thoughts
Loading...

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *

BigBasket, One Of India’s Largest Online Grocers, Raises $50M

Goldman Sachs Pays $272M to Settle Suit Over Mortgage-Backed Securities