Reliance and Airtel are at No. 2 & 3, respectively. HCL, Kotak and Tanishq are among the top risers. Interestingly, Zee Enterprises enters the league this year. Interbrand India, part of the Omnicom Group, has released its 2015 Best Indian Brands Report, a definitive guide to the Top 30 brands in India. This is the third edition of Best Indian Brands, which has been identifying the best performing Indian brands since 2013. This year’s report sees the top 5 slots occupied by Tata, Reliance Industries, Airtel, LIC and SBI. The top risers include HCL, Kotak, Tanishq, Infosys and Asian Paints. The analysis of the brand performances of the risers reveals common principles of moving at the speed of customer’s demands.
Ashish Mishra, Managing Director of Interbrand India, presenting the rankings, said, Some of this year’s 30 Best Indian Brands are poised to rise because they have learned to move at the speed of life. Not only are they keeping pace with a rapidly developing country, but they are also keeping pace with the constantly changing wants/needs of consumers throughout India. These brands are likely to influence other brands entering the Indian market for perhaps the first time. They are forging a path which many brands are sure to follow in the months and years ahead.
Jez Frampton, Interbrand’s Global CEO, said, As one of the fastest-growing economies in the world, India presents a host of opportunities and unique challenges to its brand leaders. Mishra also mentioned that Technology, Auto and, Financial Services are the dominant sectors in this year’s report. Financial services sector had eight winners. The Automobile sector had three brands in the league; Technology and Telecom also had three players. Other categories include FMCG, Retail, Cement, Media and Paints and Pigments which had one player from each category.