Tata remains the country’s industrial titanBSE 0.24 %, this year its brand value exceeded US$15 billion for the first time. Brand value was a little slow this year however, with a 4 per cent increase on 2014. Tata is the world’s 65th most valuable brand. Tata is India’s leading brand by a long way on almost every measure. It is the only truly global megabrand originating in India, but there is a new generation of Indian brands following in Tata’s footsteps.
The Brand Finance India 100, released today, is an annual study conducted by leading brand valuation consultancy Brand Finance. India’s biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable. Among the top 10 includes Tata followed by SBI, LIC, AirtelBSE 0.05 %, Reliance, Indian OilBSE -0.64 %, InfosysBSE -1.48 %, L&T, HCL and ONGCBSE 0.50 %.
20 percent of the brands in this year’s Brand Finance India 100 are new entries. They come from a wide range of sectors; E-commerce, Pharmaceuticals, Automobiles, Telecoms, Heavy Engineering and Banking. This bodes well for the success of Indian industry and demonstrates a growing competitiveness, though established, top-ranked companies will now have to pay ever closer attention to the value of their brands. Continued investment in customer relationships, technology, advertising and brand strategy will be imperative to stay on top.