Daniel Negari is the founder of .XYZ, the company that acts as the registry operator for the .xyz domain. When I interviewed him for WIRED’s April issue, he told me, “We end the alphabet in ‘xyz’ and we should end domain names the same way.” It turns out someone agrees with him. Yesterday, Google’s new holding company, Alphabet, revealed that it is making its online home at abc.xyz—a move that could signal an end to .com dominance for good.
Negari launched .XYZ last year to get into the generic top-level domain business. What are gTLDs? Whatever follows the “dot” in an URL: Most notably, “.com,” a term that has come to symbolize a whole lot more than a punctuation mark and three letters might suggest.
The surprise news about Alphabet may dispel concerns about search rankings and shift the thinking about gTLDs.
Over the past two years, the Internet Corporation for Assigned Names and Numbers has slowly released new gTLDs. Though the Internet can seem infinite, Internet real estate is not and most of the “good dot coms” are taken, leaving people struggling to create sites with simple, easy-to-find addresses. (In the case of Alphabet, abc.com routes to the television network site and alphabet.com leads to info about a car-leasing management group.)