Tinder is tiptoeing into the friendzone, and the work place. After years of saying “We want to overcome all the issues of meeting new people”, not just dating them, tomorrow Tinder will announce its first explicitly non-romantic feature. But it won’t be in Tinder’s app. And it will only be available to the 2000 or so young movers and shakers who’ve made Forbes’ 30 Under 30 list.
Forbes is building a social networking app exclusively for these millennial leaders, which will launch at its 30 Under 30 Summit in Philadelphia on October 4th. The goal is to stoke this community into somewhat of an alumni network that attracts more powerful youngsters to the Forbes empire. It will offer a directory of members, a feed where they can post social media stories or polls, and the option to message each other.
But to break the ice, Forbes worked with Tinder and its co-founders Sean Rad and Jonathan Badeen who made the 30 list in 2014 to build a speed networking feature. Members can swipe through profiles of fellow prodigies of both sexes, see their industry and description, and if both people swipe right, they’ll be invited to chat.