It feels good to put a cause-supporting filter on a social media post, but wouldn’t it be nice if those little tokens of support actually counted in real money? Tuesday, Dec. 1, is World AIDS Day, and Snapchat and the Bill and Melinda Gates Foundation have teamed up to donate up to $3 million to (RED), a nonprofit group that battles AIDS. To participate, use one of the three special “World AIDS Day”geofilters on a Snapchatpost Tuesday, and the foundation will donate $3, for a total of $3 million.
Furthermore, the Foundation will donate an additional $1 million if a (RED) YouTube video starring Scarlett Johansson, Barry Manilow & Jimmy Kimmel (below) is shared more than 330,000 times. Users who want to join the donation effort directly won’t be able to do so through Snapchat, but there are plenty of other ways to help, including donating money here, which also gives you a chance to hang out with celebs such as Snoop Dogg and Bono or win a trip to the Game of Thrones set.
RED has teamed up with tech giants before; for example, on last year’s World AIDS Day Apple had a special section of its app store, called Apps for (RED), with proceeds of the sales from those apps going to the Global Fund to Fight AIDS.