Taylor Swift unveiled a new video of the album Reputation that includes the dark “Look What You Made Me Do’’, during the 2017 MTV Video Music Awards. She released the first lyrical clip of the video on Thursday night, finally releasing the full song on Sunday, during MTV Video Music Awards.
The video is directed by Joseph Kahn who has also worked with TS in her previous clips for “Blank Space” and “Bad Blood” of her fifth studio album, ‘1989’.
The video embarks with the graveyard with Taylor Swift’s tombstone that has “Here Lies Taylor Swift’s Reputation” engraved on it. In her new video, she proclaims that old Swift is dead, unfurling her own personal and professional history. In a scene of the video, she stood on her old personas depicting they all belong to old Taylor Swift. The video ends with a conversation between her various older personas calling each other not real.
Hours after her new release, she got mixed reactions from the viewers, some viewers also claimed that one scene of the video has been inspired from Beyonce’s “Formation”.
Joseph Kahn diminished the controversies by announcing that the video actually inspired from an arcane K Pop video shooted in North Korean prison in 2006, he further posted on Twitter downplaying the similarities between Swift’s new video and Beyonce “Formation”, “I’ve worked with Beyoncé a few times. She’s an amazing person. The #LWYMMDvideo is not in her art space. Love and respect to Bey”- tweeted Kahn.
Swift’s Reputation will release on November 10th.
With the release of her explosive video for new single “Look What You Made Me Do” at the MTV Video Music Awards, the hidden meanings behind the video’s scenes have been uncovered. The brazen pop singer takes aim at her enemies and exes with savage references to her feuds with Kim Kardashian and Katy Perry.